Malaysia has emerged third among the "future 15" countries that are on course to put the global economic, political and cultural landscape in the coming years.
In a global survey by brand consultancy FutureBrand, Malaysia inclusion in the list was attributed to its strengths in governance, investment, human capital, growth, sustainability and influence.
The third placement of Malaysia in the list "Future 15" as a result of his strong points in economic reform and human capital must be emulated by others, said FutureBrand Southeast Asia Chief Executive Officer Sarah Reiter.
"Nation branding is not about advertising. Advertising does not translates into brand awareness. It is what you do, not what you say, "she said during a media briefing yesterday.
"Gradual and consistent Government policy is the way to go forward."
She said that Malaysia was the strongest performer in South-East Asia in the field of country brand.
Reiter also said that Malaysia was ranked 36th among 118 countries in the eighth edition of the consultant country brand Index (CBI) 2012-2013.
The strength of a country is determined by the level of brand awareness, familiarity, preference, recital, advocacy and active to visit or commercial decisions establish relationships.
Malaysia to improve further his individual CBI ranking in the top 25 worldwide for environmental friendliness, employment opportunities and advanced technology, because across the Board Reiter added.
She also said that the Southeast Asian neighbours Malaysia benchmark test on improvements in the tourism segment.
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