Date of publication: 14-03-2013
Hotel toiletries becoming enthusiast as well as five-star hotels with luxury brands beauty
A night's stay at a luxury hotel is a refreshing experience for those tired of their daily routine and looking for a short urban getaway. And for some women, the special experience lasts even after they return home to their daily routines.
Hotel toiletries do not stay in the hotel rooms after guest checked out. They are taken as a symbol of the hotel experience, particularly for trend-savvy women customers in Korea.
Some boast of their collections of toiletries from different five-star hotels and post the pictures on their blogs to show off and impart information to other customers.
' Young women share their hotel experiences and information on amenities, services, food and more online communities, "said Yoon so-yoon of the PR team at InterContinental Seoul Parnas.
Five-star hotels in Korea respond by introducing more international labels to customers looking for quality of service.
"People expect very high quality brands when they stay at luxury hotels and low-quality products will lower the hotel image," said Didier Beltoise, CEO of Cs, a consulting firm for the hospitality industry, and former General Manager of the Grand InterContinental COEX InterContinental Seoul and.
The Ritz-Carlton Hotel Company has recently Asprey, the British luxury lifestyle brand, for the entire line of bath products. InterContinental Hotels and Resorts has partnered with the American luxury home fragrance company Agraria.
"Asprey is one of the world's oldest and most respected luxury goods houses. The image fits well with The Ritz-Carlton destination to deliver the greatest luxury experiences, "said Han Mi-sun in charge of the promotion of the hotel.
According to the hotel have bath and body products Asprey a signature fragrance called "Purple Water," a fresh citrus scent mixed with spicy undertones.
The Asprey Purple Water facilities are now available in all Ritz-Carlton rooms and suites starting in March.
The line Agraria on InterContinental Hotels and Resorts is known for its signature lemon verbena fragrance. The products are available in all 169 hotels from January this year.
"The hotel is now focused on use of eco-friendly products. The line Agraria is also consistent with this effort, "said Yoon of InterContinental Seoul Parnas.
Agraria, founded in the 1970s in San Francisco, is one of the oldest luxury botanical brands whose products are based on natural botanical oil and containers that are autonomous disintegrate.
Guests of Park Hyatt Busan, which opened in February, South Korea, are offered a new high-end beauty product line from New York.
"We Le Labo selected as our bathroom amenity because of their great reputation, exclusivity and, most importantly, the high quality they can offer," said Florian Wagner, Director of the hotel's rooms.
The high-end fragrance brand makes fragrances built around a primary natural essence from Grasse, France, known as the "perfume capital."
The Le Labo "Bergamot" line is made exclusively for the hotel.
' Guests love it and often ask for additional products to take home, "said Wagner.
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